TikTok Live is a real-time streaming feature that allows creators to connect directly with their audience, build communities, and grow their presence through live interaction. To celebrate this, they wanted a film that captured the journey and impact of going live.

The direction evolved into a cinematic piece. We initially started from a “Zero to Hero” concept, focusing on the growth arc of a creator. I was the pitch creative for the film, shaping this narrative direction. As the process developed, the client steered towards a more symbolic approach.

This led to the idea of doors: each door representing a new challenge, opportunity, or moment of growth. The more you go live, the more doors open—guiding you forward, step by step, until you reach the ultimate stage. A visual metaphor for progression, visibility, and success within the TikTok Live ecosystem.

I was not involved in the final production. This was the last project I contributed to during my time at Monks.