About ME

I’m a creative working across concept, direction, and storytelling, with over a decade of experience building brand stories that move people. Trained at the Netherlands Film Academy, with a background in sound design, I bring a hybrid mix of strategy, creative development, and hands-on execution. My work is led by feeling, craft, and a strong sense of detail.

Over the years, I’ve worked on global campaigns for brands like Toyota and Dior, across large-scale productions, social storytelling, and more intimate documentary work. No matter the format, I’m always looking for the emotion, rhythm, and honesty that make a story land.

I’m drawn to work that feels cinematic but clear. Beautiful, but never empty. Whether it’s a campaign, a film, or an idea built to live across platforms, I’m always searching for the version that feels the most human.

My portfolio ranges from cinematic shoots on closed bridges in LA to documenting researchers at NASA’s Frontier Development Lab. Alongside film, I’ve also shaped social and influencer campaigns, giving me a clear view of how stories move across platforms.

As the industry keeps shifting, so do I. I’m interested in the future of narrative, where strategy, culture, and creative technology meet. I work with emerging tools such as Runway, Midjourney, ChatGPT, and Gemini as part of an evolving creative process, using them to explore new ways of shaping story and image.

Competences

Emotional & Narrative Intelligence
I translate human insight into brand stories that resonate. From concept to execution, I shape emotionally grounded narratives with clarity, restraint, and purpose. These are stories that move audiences and reflect real culture.

Collaborative & Cross-Disciplinary Leadership
I thrive in creative collaboration, working fluidly with specialists, strategists, creators, and clients. I communicate ideas with precision and flexibility, and I know how to defend, evolve, and deliver a story across formats and stakeholders.

Creative Strategy & Campaign Execution
I define creative vision, build narrative frameworks, and lead projects with both ambition and control. Whether leading large-scale shoots or shaping campaign architecture, I balance craft with results and big ideas with deliverable systems.

Curiosity & Creative Innovation
I explore emerging tools and new visual languages to push storytelling forward. From AI-powered workflows to hybrid campaign-building, I bring experimentation into practice without losing the soul of the work.

Leadership Without Ego
I’m not led by ego, I’m led by the idea. I create space for originality, trust the process, and do what’s right for the work, the team, and the audience.

AWARDS

⭐ Nominee ADCN Awards, best film director- Women From Rwanda
⭐ Shots Selected - Women From Rwanda
🏆 Silver - Online Video - Science & Education (Google Cloud xFrontier Development Lab)
⭐ People's Lovie Winner - Online Video - Science & Education (Daan Roosegaarde, Grow)
🏆 Webby Award Nomination (Google Cloud xFrontier Development Lab)
🏆 Lovie Awards Nomination / GROW (best video science & educational)
🏆 Site of the Day at Awwwards / Frontier Development Lab (Google Cloud, NASA FDL, Intel)
🏆 Gold FWA of the day / Frontier Development Lab (Google Cloud, NASA FDL, Intel)


🏆 Gold Lovie Award / Mind The Gap (ServicePlan)
🏆 Silver Lovie / Mind The Gap (ServicePlan)
🏆 People's Lovie / Mind The Gap (ServicePlan)
🏆 FWA of the day / Mind The Gap (ServicePlan)
🏆 Gold Brand Experience & Activation Cannes Lion (ServicePlan)

🏆 Film-academy Gouden Veer Class of 2017 / Award for the most creative achievements and personal developments.
🏆 Een Onvergetelijk Afscheid Winner of VPRO documentary Price

🏆 Winner Gouden Kalf Beste Korte Film GRATIS /2016, Merijn Scholte Albers & Tobias Smeets.