I led the creative development of a content series centered on Toyota athlete Andrew Kurka and the multi-year journey to design his custom Sit Ski in collaboration with TRD engineers. The work aimed to inspire future athletes while spotlighting Toyota’s commitment to the Paralympic movement and its mission of "mobility for all."

Our team produced a trailer and five-episode docu-style series from a single shoot—capturing both the rigorous innovation process and the human stories behind it. The series lived across multiple platforms, including a custom landing page on the TRD website, where we also featured extended assets and behind-the-scenes content.

Beyond digital, the campaign extended into print with a Sports Illustrated feature, and select assets were repurposed by NBC and partner agencies, reinforcing Toyota’s message of inclusive performance across channels.