We partnered with BMW to launch their 3-year collaboration with the UK National Parks, focused on expanding electric vehicle charging infrastructure and supporting nature restoration across 15 parks.

To bring the partnership to life, we developed the creative platform ‘The Joy of Slow’—a concept rooted in the idea of slow tourism and reconnecting with nature at a more mindful pace.

We collaborated with nature filmmaker Finn Beales to create a 60-minute cinematic relaxation film, designed to immerse viewers in the restorative power of the outdoors. Alongside it, we produced a series of ASMR-style ‘Recharge Moments’—bite-sized 30-second pieces crafted for calm, made for social media.

The results were powerful: BMW’s organic channels saw a 215% increase in sustainability-related impressions, reinforcing the brand’s commitment to conscious travel and innovation through storytelling.